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P R O F I L E
George Duncan is an award-winning freelance direct mail writer and consultant in Peterborough, New Hampshire. He is frequently numbered among the top direct mail copywriters in the country.
He began his career as promotion manager for Esquire magazine and for the next sixteen years, held creative management positions with such leading direct marketers as Ziff-Davis Publishing Company, Columbia House (CBS), Grolier Enterprises and Xerox Education Publications.
George started his own freelance copy and consulting business in 1976 in Cambridge, Massachusetts. He later relocated to Peterborough where he provides a full range of direct marketing services to a national roster of publishers, software developers, and marketers of business-to-business and consumer products and services.
George's work has been recognized nationally by DMA's Echo Leader Award, the John Caples Award (twice), the Folio Circulation Direct Mail Award, The Circulation Management Award, and MASA's John Howie Wright Cup, plus regional awards by the New England Direct Marketing Association (NEDMA) and New Hampshire Ad Club. In 2002 He won the Newsletter Promotion Gold Award.
A graduate of Fordham University, Duncan is a founder and past president of The Vermont-New Hampshire Direct Marketing Group. He was a founding member of the Software Association of New Hampshire (SWANH), and a past Director of The New Hampshire High Technology Council where he chaired the Marketing Forum. In 2003, Duncan was honored with a Lifetime Achievement Award from The Vermont-New Hampshire Direct Marketing Group.
Duncan has had numerous articles published in marketing and trade publications and on leading Web sites. His book, Streetwise Direct Marketing, was published in January 2001 by Adams Media, Inc. (Streetwise, the Book).
S E R V I C E S
George Duncan provides clients with direct marketing strategies; copy and design; consulting; creative direction and execution for effective direct mail, response advertising, database marketing and sales promotion programs.
Specifically, we help clients to:
- Sell products through direct mail, email or the Web.
- Generate qualified leads for sales followup.
- Increase sales to current customers.
- Introduce new products and services.
- Sell products or obtain leads on the Web.
- Provide strategy, design and/or re-design for Web sites.
- Build or promote a dealer/distribution network.
- Improve existing marketing materials.
George Duncan works closely with selected artists and studios who understand the unique dynamics of interactive design principles and techniques to deliver finished art on disk - or we'll submit copy and copywriter's rough layout with design recommendations for your designer or in-house design facility.
Print formats include direct mail packages, self-mailers, product and company brochures, space advertisements, catalogs, action cards and inserts. Electronic media including email promotions, e-newsletters and websites.
We also assist with integration and supervision of such related support functions and services as list acquisition, telemarketing, database development, printing and mailing, website promotion, search engine placement and more.
See:
Current Projects Product Categories Client Update Samples
Read about clients' responses.
