Current DM Projects
Following are marketing and promotion projects recently and currently addressed by Duncan Direct Associates:
- Response strategies and copywriting for Kennedy Information, Inc., a BNA company. Leading national publisher in the management consulting/executive recruiting/investor relations environments. Projects include subscription direct mail for BTB newsletters, proprietary research reports, books, conferences and seminars, editing an online newsletter, plus content development and copywriting for three web sites.
- Lead generation direct mail for the IBM-Baan Alliance, marketing ERP and CRM software solutions to mid-sized manufacturing companies.
- Direct mail membership campaign, sales letters and email promotions for GOAL/QPC, total quality (TQM) and Six Sigma training organization and publishers of The Journal of Innovative Management
- Catalog copy and weekly online newsletter for Littleton Coin Co., largest provider of coins and currency for collectors.
- Direct mail promotions for Altman Weil, Inc. publishers of research surveys for the legal profession.
- Customer renewal programs for Day-Timer, Inc., marketers of personal planners and journals
- Direct mail copy for subscription promotions for BTB newsletters published by the National Institute of Business Management and Staffing Industry Analysts, plus promotions for Miller Freeman /CMP Publishing for four high-tech magazines (2 paid and 2 controlled) plus the newsletter Health Networking News (two of which won national awards).
