Copywriting Fee Schedule

Although evey project and client is unique, I have included a sample fee schedule to assist you in estimating your project appropriately. My fee includes strategy, copy, normal editing and/or one major revision plus layout concepts and design recommendations. Artists roughs and /or comprehensive layouts through finished art is available on disk are will be estimated and billed separately.

1-2 page letter — $1000
3-4 Page letter — $2000
Letter fee includes outer envelope copy teaser and reply device.

Brochure or self-mailer:
8 ½ x 11, 2 sides — $1000
11 x 17, 4 sides — $2000
11 x 25, 6 sides — $2500

Lift letter/ Premium Insert/Buck Slip— $500
Action/ postcard (3x5, 1 side)—$500
(6x9, 2 side) — $750

Full page response ad — $1000
Fractional response ad — $500

Email Promo, up to 2 screens — $500
E-Zine or E-letter, per screen — $500
Web Landing Page(s)— $750 — $1500
Banner Ad— $500

Hourly Consulting, my premises — $75 per hour
Hourly Consulting, client premises — $150 per hour plus expenses
Per day Consulting, client premises — $1500 plus expenses

Terms

Fees are payable 50% in advance, 50% on completion, unless otherwise specified.
(1/3, 1/3, 1/3, for lengthy projects). Consulting fees on delivery.