Direct Marketing Copy Critique
Over the years, I have had many opportunities to observe clients’ initial efforts at writing sales letters, brochures, and other promotion materials – often with disappointing results, which they freely acknowledge.
Most often, failure is due to unfamiliarity with proven response strategies and techniques.
I offer a critique service for marketers who may have a letter or brochure they feel needs tweaking or a promotion piece in the development stage that they would like expert opinion on before they finalize, print and mail (or email). It gives you the benefit of my expertise and more than 30 years’ experience at a fraction of the cost if I wrote the material from scratch - just $150 per item credited to your invoice when you hire me to write your project.
You get comment only – offer strategy, copy critique, direction – not copywriting.
