Kudos for "Direct Marketing Solutions"
Some comments from visitors:
TO: George Duncan
WOW!! When I ran across your direct marketing articles on the net I felt like a miner who had struck solid gold.
I have subscribed to a very expensive direct marketing newsletter that promised to teach me how to be a better copywriter that promised steak but only produced the sizzle. Your material is solid Grade A beef.
Thank you!
Sharon Kuhn
Very nicely done. I've always been a fan of your work, and this Web site continues the tradition of George Duncan stuff I admire.
Bob Bly
(Note: Bob is a celebrated dm writer, author and lecturer.-GD)
Thank you George Duncan!
"Just a short note to let you know: (1) I read several articles of yours on the Internet about direct mail and tried to follow your directions as closely as possible. (2) I wrote a 4-page "self-mailer" targeted to professional massage therapists. (3) We tested several different versions. (4) We rolled it out gradually: 1,000 pieces · 2,000 · 5,000 · 7,000. (5) We sent a color version of the best performing letter to 50,000 (a big commitment for us) and the results are coming in just like the earlier tests: a response rate of approx. 3%. (6) We're thrilled! And I want to thank you for sharing your good knowledge on the Web."
Sincerely,
Richard Gelb
Looking Glass Home Video
Hi George:
I'm new to DM, working in a large agency in Bahrain (Middle East) at the moment. I have found your articles very helpful and also interesting and sometimes humorous! Great stuff·keep it up -- please!
Rowena
Hi George:
Your articles are easily the most rigorous, well-reasoned and intelligent available on the Internet on the subject of direct marketing. It's clear that you write from ample experience on the front lines. In fact, I get the sense that you've probably forgotten more about direct marketing than your competitors will ever know. Thanks again for your help with our campaign!
Brandon Toropov
Senior Writer
DEI Management Group
New York, NY
I discovered your website today. My compliments. You give a lot of information. I have my own direct marketing company in Holland and it is getting more fun every day.
Thanks!
Sandra Schouten
Direct Effect, Holland
Dear George:
I have gotten a lot out of your website, I printed a good portion of it and made myself a research magazine for my own use.
Thank you
Marcus Osterhout
Picture Perfect Mortgage
Mr. Duncan:
Thanks for posting so many great articles! I have a very small mail order business catering to archers for recreational target shooting and hunting. You article on testimonials was just what I needed. I've sent a letter out to past customers and am developing a testimonial letter to go along with sales information. Your articles on features/benefits really stretched by mind in developing offers and copywriting.
Thanks again!
Jim
LMT
Mr. Duncan:
I have read your articles at duncandirect.com, and they are very good. I am currently Art Director for a small mail order company. However, on July 20 I will begin working at Levenger as technical/copy writer and I was looking for a site to point my current employer so that he might be able to keep up with the rest of the DM world. Your articles are perfect for that.
Thank you.
Eric
Dear George Duncan
This is Sang-Youb Lee from Korea. ·I love your articles. I am learning valuable knowledge about database marketing through your articles. Thanks so much again.
Dear Mr. Duncan:
"What a classic and well-conceived treatment on direct response marketing you wrote! I have already made several of the mistakes that you pointed out in your article on the world wide web."
Ed Keck
EGK Systems
"As a designer at BYTE I very much enjoyed your article 'Clarity is King'.
It seems to me that designers have tended to let the "tools" of the trade run away with them because of all the options available. I am developing a free-lance business here in Peterborough and I will be putting a bookmark on your article for future reference."
To: Mr. George Duncan
I was searching for some articles on database marketing over the Net. By chance, I found your article with the headline "Database Marketing - the Camel in the Dark". I would like to tell you that I found your article very useful. I am working in a n interactive marketing services company based in Istanbul, Turkey. Since the concepts of database marketing, relationship marketing and customer retention/loyalty are quite new to the Turkish market, I am trying follow the foreign developments. I bookmarked your page and will look from time to time for new additional information.
Sincerely,
Gulay Evren
Hello,
The articles on direct Marketing are interesting and useful, I often browse them, and recommend the site to many people in the Australian direct marketing community.
Tom Flanagan
Managing Director
DataTools Pty, Ltd.
TO: George Duncan
FROM: Edward McLean Your piece in direct mail design in the January issue of Fred Goss' What's Working newsletter is excellent. [reprinted from duncandirect.com].
Ed McLean
Direct Marketing
Dear Mr. Duncan:
Read "Designer," "Clarity" pieces with enjoyment and profit. Best wishes,
Clark Irwin
Central Maine Power Company
George,
"Your "Anatomy of a Direct Mail Letter" is one of the most cogent and immediately useful articles on the subject I have ever read."
Kelly Dueck
Circulation Manager
Farm Business Communications
Winnipeg, Canada
George:
I have read all of your articles over the months and I've enjoyed them all. Thank you. I own a direct marketing agency in Montreal and refer to US magazines, books and the DMA for trends to bring up north.
Don Baker
