How-to Articles
The following "how-to" articles are presented to help you check your direct marketing program against proven DM concepts and principles. If you're not quite there, Duncan Direct Associates can help. Give us a call at 603-924-3121.
Statement of Copyright and Reprinting Authorizations
A R T I C L E S
Direct Mail and the Dynamics of Response
Part I: The Interactive Medium
Direct Mail and the Dynamics of Response
Part II: The Offer - Key to Response
Direct Mail and the Dynamics of Response
Part III: Interactive Design
Determining Your Package Format
Preparing to Write: Researching the Product and the Market
Writing and Designing Response Advertising
Alternative Print Media: The low cost route to prospecting
THE ARCHIVE: Previous Columns by George Duncan
What Does It Cost To Do A Mailing?
What Kind of Results Can I Expect?
Database Marketing - The Camel in the Dark
Anatomy of a Direct Mail Letter
Finding Your Way Through the Mailing List Swamp
Dunc's Dozen: A Quick DM Checklist
Direct Mail Lead Questionnaire/Checklist
