Direct Marketing Tips adapted from Streetwise Direct Marketing
Free Tips and Ideas for More Effective Direct Marketing
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Direct marketing is a comprehensive system of media and methods designed to elicit a response directly from a prospect or customer in order to develop or enhance a "client relationship."
Sales, yes. But every sale is also a lead to the next sale. It is only through repeat business that direct marketing works. The task of direct marketing is to create a database of customers to whom you can sell additional products at higher response rates and with greater cost-effectiveness.
